Instagram tests Location Stories

Instagram wants to let you see everything going on somewhere right now. TechCrunch has discovered that Instagram is testing a new Location Stories feature that compiles publicly shared Instagram Stories posts tagged with a location sticker. Users can then visit that business, landmark or place’s Instagram page and watch a slideshow Story of posts from there shared by strangers they don’t follow.
This feature sees Instagram leveraging its old permanent content to power a feature Snapchat doesn’t have. Instagram has long had Location pages showing non-ephemeral posts tagged there — but now it’s added the Location story there.
The closest thing Snapchat has is the new Stories Search feature it’s testing. But it relies on metadata, machine vision object recognition and the free-form text people add to Snaps to surface content. Instagram’s standardized location database that powers location stickers will make it easier to both add to a unified Location Story and watch them, too.
Instagram confirmed to TechCrunch that this is a new feature in testing. When I asked Instagram VP of Product Kevin Weil about it onstage at TechCrunch Disrupt New York, here’s what he told me:

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